We use 100% natural materials. All our alpaca and wool yarns are mulesing-free and come from either Peru or the UK. Like most knitters, we have a stash of leftover oddballs of yarn, which we use where possible for new products. Whilst we only use natural materials in our made-to-order collection, our knitting patterns use standard weights of yarn, so the choice is yours.


We encourage you to knit your own clothes, no matter what level you are! If knitting isn't for you, our made-to-order service offers high-quality handmade knitwear that ensures no overproduction or wasted materials. The making of each item involves small-scale production aka Alice lovingly hand knitting your item, row by row. 


Our collection is made to last, we would love all our customers to keep and care for their knitwear. See garment care to find out more.


All our mail sacks are reusable, recyclable, and biodegradable. Any invoice or postcard you receive are printed locally with organic inks on recycled paper.


5% of all our profits go to Shout 85258: a free, confidential, 24/7 text-messaging support service for anyone in crisis. The money goes to training superhero volunteers who every week save and change peoples lives. Find out more about their important work here.